License of trade mark - Cogent Legal

Genericide can be the end of a Trade Mark

Genericide can be the end of a Trade Mark It’s every marketer’s wildest dream. The brand that they are marketing has achieved wide spread recognition and fame and is now so closely associated with the products that virtually no effort is required to market the brand. People talk about the product by referring to the brand and […]

Peanut Butter Wars and Trade Mark

The oily business of the peanut butter wars Cogent Legal Lawyer, Elise Steegstra, looks at the ongoing legal battle between Kraft and Bega over the right to use the ‘yellow jar’ for peanut butter. Key Points Trade Marks and Branding: Does your packaging form an ‘iconic’ part of your brand? Is it protected? Does it need […]